The new car market in the U.S. in 2025 continues to make it very clear: Americans buy utilities.EVs are growing rapidly, but they still lag behind large pickup and crossover vehicles, which are often trucks and SUVs. Well-known nameplates have also demonstrated incredible longevity. Below are the 10 best-selling models for 2025, along with unit volumes, noteworthy year-over-year changes, and an explanation of each model’s appeal in year-to-date reporting, frequently used by industry trackers.
1. Ford F-Series
The F-Series, as expected, is the best-selling lineup for Ford in the United States. The F-Series remains the go-to series for buyers due to its class-leading towing capacity, a wide range of body styles (including heavy-duty and light-duty), and an expansive dealer/service network that makes ownership incredibly easy. According to analysts, F-Series sales receive a boost from strong fleet and commercial orders. In the period under study, 2025, the F-Series grew by nearly 13% year-over-year, reflecting strong demand for full-size pickups.
2. Chevrolet Silverado
Coming in second is the Chevrolet Silverado: Mainstream customers seeking a capable, versatile vehicle with a wide range of trims and powertrain options will find its comprehensive portfolio, including 1500, 2500/3500, and 3500 variants, as well as EV options, tailored to their preferences in some countries. If GM’s numbers for the Chevrolet Silverado and GMC Sierra were combined, Ford’s advantage would be seriously threatened by GM’s pickup family.
3. Toyota RAV4
Shifting to SUVs, the RAV4 remains the best-selling SUV model in the US. There are several reasons why people like the RAV4: well-established dependability, spacious cabin, and affordable ownership expenses. Compact and compact-plus crossovers, as represented by the RAV4, have continued to appeal to households looking for SUV functionality without the full-size vehicle scale.
4. Honda CR-V
Because it represents a mix of fuel economy, interior versatility, and a reputation for a long usable life, the CR-V remains near the top. Honda updated its CR-V models and hybrids to maintain consumer interest, making this one of the year’s best-selling small SUVs.
5. Ram Pick Up
Ram’s line of trucks has outstanding capability numbers, unique interior embellishments, and brand loyalty. Customers who want a premium feel without entering the pricing range of luxury trucks still find this type appealing. Success for Ram underlines how much the pickup segment drives the U.S. market.
6. GMC Sierra
Sales of the Sierra rank among the top six models in the country, confirming that GMC’s strategy of positioning the Sierra as a slightly more premium alternative to the Chevrolet Silverado is paying off. Its higher-trim buyers keep ASPs healthy along with after-sales revenue.
7. The Chevrolet Equinox
The Chevrolet Equinox is an example of Chevrolet’s strong presence in the compact SUV segment. It remains a favourite among families and those on a budget, who still want cargo room and an elevated seating position, thanks to its value pricing, range of powertrain options, and vast dealer network.
8. Toyota Camry
But in a market that still favors trucks and crossovers, the Camry remains the top-selling sedan. Buyers cite long-term dependability, robust resale, and effective hybrid options as reasons why sedans like the Camry continue to have a core market despite general declines in sedan sales.
9. Tesla Model Y
Model Y remains the best-seller among all EVs in the United States, and its standing in the top 10 shows that EVs are increasingly popular. However, as competition intensified and Tesla adjusted its prices and manufacturing, year-to-date sales of the Model Y declined for several quarters; various industry estimates put the Model Y volume at close to the 150k level for much of the time, which was underreported. There were brief spikes in demand in 2025 due to consumer incentives and changes in the EV legislation.
10. Toyota Tacoma
Rounding the top ten is the midsize Tacoma from Toyota. While full-size trucks dominate sales, buyers love the Tacoma’s off-road capability, retained value, and robust drivetrain.
