Air Fryers, which offer healthier food with crispy, golden results, have taken the UK kitchen market by storm. The country’s appliance sales remain dominated by air fryers as families pursue convenience, speed, and better nutrition. The following are the details of the best models that are captivating British buyers in 2025.
Ninja Air Fryers
Ninja air fryers have been in demand by British consumers due to their robust performance and versatility. The Ninja Dual Zone Air Fryer (AF300UK), with the capability to prepare two meals simultaneously, is at the top of the list. Six cooking modes are available, including air fry, roast, reheat, dehydrate, bake, and Max Crisp.
Ninja models are ranked as bestsellers nearly every month by retailers like Amazon, Argos, and Currys. Its large capacity, short cooking times, and user-friendliness are highly praised by customers, making it an ideal choice for families.
Tower Air Fryers
Tower remains a popular choice in the UK for offering affordable air fryers without sacrificing quality. The Tower Vortex 5-in-1 Digital Air Fryer features a 4.3-litre size and a sleek digital interface. It is available for under £70, cooks quickly, and has minimal oil usage.
Tower models are the most popular everyday option for UK households seeking budget-friendly kitchenware. As cost-of-living constraints began to affect food and energy shopping, their popularity has grown substantially.
COSORI Air Fryers
Due to its smart presets and sleek design, the COSORI Pro LE Air Fryer is a bestseller. It saves time cooking and optimises space with its 13 modes and non-stick square basket. Due to its reliable results and user-friendly interface, COSORI is liked by UK consumers.
Additionally, COSORI serves health-conscious cooks who want a healthier method of crisping food, particularly veggies, chips, and chicken.
Instant Vortex Air Fryers
With the Instant Vortex Air Fryer, the creators of the Instant Pot have regained public trust. This model features large capacity, quick preheating, and superior temperature control. It works well in UK kitchens that prepare larger meals for weekly meal preppers or families.
Thanks to positive feedback and social media buzz, Instant Vortex models are flying off the shelves, according to Amazon and John Lewis.
Philips Air Fryers
Based on consumer testimonials and reviews, Philips air fryers, particularly the Philips Airfryer XXL, are the choice among UK shoppers who value quality over time. With its 1.4 kg capacity for food, energy efficiency, and rapid air technology, it is perfect for large dinners or Sunday lunches.
Although higher priced than the competition, Philips is valued for its reliability and consistent cooking. Health-conscious Britons often view Philips as a long-term investment in intelligent home cooking.
Best Selling Air Fryers in the UK
Buyers make their choices based on several key traits:
Cooking Ability: Households often utilise large dual-basket capacities.
Multi-Faceted: Air fryers that also bake, roast, reheat, and dry add extra value.
User-Friendly Design: Digital controls that are simple to clean draw in new customers.
Energy Efficiency: Electricity expenses are decreased by models that shorten cooking times.
Price-to-Performance Ratio: Tower and COSORI are popular budget-friendly models among consumers with limited budgets.
They often feature such characteristics on their best-selling item pages, and British shoppers take notice of the views of trusted reviews on platforms such as Amazon, Argos, and Currys.
Fryers
Demand for efficient, multi-use models continues to grow as air fryers revolutionise the UK’s cooking culture. Tower dominates the affordable segment, while Ninja dominates the high-end segment. Meanwhile, a growing middle class of discerning consumers is being addressed by COSORI, Instant, and Philips.
Your price, kitchen space, and cooking requirements will all come into play in selecting the air fryer, but UK households can’t do better with so many top-selling options.
